Make Sense of Your Website Data
Data is now an important part of doing business online. You’re practically punching in the dark if you keep working without reliable data to guide you.
With Google Search Console (GSC), you get fast access to your website data straight from Google’s search engine. This will help you keep track of your website traffic, keywords important to your business, and other important metrics that will allow you to continue optimising your web presence on Google’s search results pages (SERPs).
Ongoing analysis of your website data helps you detect website errors and spot keyword opportunities crucial to improving your rankings and beat your competitors. Best of all, the tool is free to set up and use.
While GSC is easy to learn, many Australian webmasters hire a data analysis company like WebBuzz to help them interpret their business data and gain useful insights.
Alongside Google Search Console, we can assist in the use of other Google products like Google Trends and Google Ads, while providing Google Analytics help, so businesses can get more ROI from their websites.
The Benefits of Google Search Console
So what are the benefits of using Google Search Console? Well for one, it can help you get more search engine traffic, and that’s something everyone wants.
The tool will also notify you via email of website errors that need fixing, for example things like display issues affecting your mobile site. This may seem trivial but increasingly Google’s algorithms are aligning with website user experience, delivering rankings boosts to websites that meet certain criteria.
One past example is website page speed which was baked into the alorithm in 2018. In 2021 we’ll all be talking about core web vitals which will be a very large update indeed and represents the discovery by Google of how to measure what makes a person like using a website.
The landscape of digital marketing and SEO changes constantly so it’s important to harness the tools and data that allow you some semblance of control and insight. Google Search Console is one of those essential tools.
SEO Case Study
In this SEO case study for a non-bank lender, Webbuzz generated 1057 leads in the first year of our campaign and achieved a 1,733% increase in the number of keywords ranking on Google.
Google Search Console FAQs
Google Search Console (GSC) is a free service that helps website owners, digital marketers, site administrators, and web developers monitor, maintain and troubleshoot their Google Search results presence.
While you don’t need to sign up for GSC for your website to be indexed by Google, it is highly recommended that you sign up so you can understand and optimise your Google ranking.
Google Search Console was formerly known as Google Webmaster Tools, and like the old tool, the new GSC allows you to measure your site's performance, web traffic, featured snippets, mobile performance and a whole range of other important metrics.
Using Google Search Console can help you keep track of your website performance in Google Search results. Here are the specific benefits of using Google Search Console:
- Ensure that Google spiders are crawling your content
- Submit new content that you want Google to index
- Eliminate content you don’t want to be indexed by Google
- Develop and keep track of content, which delivers visually engaging search results (rich snippets)
- Maintain your website without disrupting your Google search performance
- Detect and take action on spam or malware issues so your website stays clean
Using GSC can also help you discover how Google sees your website and access important data insights, such as specific queries that caused your website to appear in Google search results, or the list of websites that are linking back to your website.
Google Spiders will still crawl your website and Google will still index your pages even if you don’t sign up or regularly use Google Search Console.
But if you are a website owner who is really interested in improving your website performance, you should definitely use this tool.
Even if you do not use GSC yourself because you are planning to hire someone or outsource the job, you should still be aware of it, become familiar with the process, and understand the available features.
Responsible site administrators should also use GSC to make sure that their websites are in good health. The tool can help site admins monitor errors and take immediate action.
If you don’t have the time or the skillset to use Google Search Console, you may need to outsource this important job to an SEO agency.
Here are more specific signs that it’s time to work with an agency:
- When you see your competitors ranking higher than you in Google's search results
- When you have tried everything and you still don’t see any meaningful results
- When your website traffic stays the same and you want more
- When you have a marketing budget and you need professional help so you can maximise your returns
- When you don’t want to hire an in-house expert