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Lead magnets designed to attract target clients

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Sometimes, you only have to give a little to get a lot. In the case of lead magnets, that means giving away a little piece of value to a prospect to demonstrate why yours is the business from which they should buy.

A lead magnet is any piece of content you give away for free in return for something from your prospects. You don’t make money directly from lead magnets. Instead, they enter the top of your marketing funnel and join your database.

You use your lead magnet to entice a prospect. They download the content in return for giving you their name, email address, phone and other data – and their permission to get in touch. Once you have that email address, you can start speaking directly to the prospect while using your emails to take their hand and guide them on their customer journey.

Lead magnets aren’t a new idea. Some might even say they’re simple. But that doesn’t change the fact that they’re one of the most effective tools an inbound marketer can wield. That’s why according to Clickydrip 50% of marketers who use lead magnets report that they get more conversions than those who don’t.

There are all sorts of lead magnets you can use to catch a prospect’s attention:

That’s a lot of different types of content. At Webbuzz, we incorporate lead magnets into our lead generation services so you get magnets that possess an irresistible pull.

Why lead magnets are so important for online marketing

There are good lead magnets. They are even great lead magnets. But there are also terrible lead magnets that utterly fail to attract prospects.

What makes a bad lead magnet?

The biggest mistake companies make with their lead magnets is wasting a prospect’s time. When you offer a lead magnet, you make a promise. “You have a problem. Here’s a thing that helps you solve that problem.” If a prospect comes away from your lead magnet feeling like you didn’t fulfill your promise, do you think they’re going to respond when you start sending emails?

Of course not.

You broke a promise with a poor lead magnet. The trust that the magnet should have created doesn’t exist. And in many cases, that prospect has already moved on to other options before your first email lands in their inbox.

The only way to avoid that situation is to ensure every lead magnet you create has the following elements:

True value that delivers on the promise you made to your prospect

Content that’s targeted to a specific buyer persona

A defined takeaway that leaves the prospect feeling fulfilled

The magnet is easy to consume and in a format that’s familiar to the customer

Instant gratification in terms of solving the problem that the prospect came to solve

What does 'the Bot' say?

Ever wondered why lead Magnets so are so effective?

To demonstrate what’s possible with new and emerging technology, Webbuzz produced this video with 100% by Artificial Intelligence (A.I). Contact us to learn how we did it. 

How to create an irresistible lead magnet

You want your lead magnet to have such an irresistible pull that your target audience can’t help but be drawn to it. Before the pull comes the process. Webbuzz lead generation services follow a defined process to create powerful lead magnets that pull people in.

Step 1 – Find the Pain

Nobody reads a lead magnet because they want something to fill their time. Everybody who downloads your content has a problem they want to solve. Your lead magnet must speak to that problem. Identify what the customer needs and deliver. It’s that simple.

Step 2 – Create a Buyer Persona

Think of a buyer persona as though it’s a real person. This person has thoughts, feelings, desires, and problems. By understanding these things, you can figure out how to speak to your ideal customer using your lead magnet.

Step 3 – Design the Magnet

We’ve used the word “design” purposefully here. An attractive lead magnet needs to be exactly that – attractive. Don’t get us wrong. The meat of the content has to provide value and solve a problem. But the design adds some extra sizzle to the steak.

Step 4 – Build an Opt-In

Your opt-in is the barrier to the prospect’s entry to your lead magnet. If that barrier is too high, they won’t step over it. Still, you need the opt-in to get the prospect’s details so you can take them further into the buyer’s journey. We build forms that are simple, sleek, and so easy to fill out that your prospects will happily complete them to get to the magnet.

Step 5 – Develop the Campaign

A magnet with no metal around it doesn’t attract a thing. The same applies to lead magnets that don’t have dedicated marketing campaigns to support them.
Our point is that sending a lead magnet out into the online world unsupported means that the magnet will struggle to attract anything. Organic search, pay-per-click ads, and social media posting combine to help people discover your magnet. After that, the magnet’s quality does the rest.

What our clients are saying

Question Mark


Lead generation agencies specialise in attracting and capturing potential customer information, often for the purpose of sales and marketing.

They use various methods such as digital advertising, email marketing, content marketing, and other techniques to attract and engage prospects, and then collect their contact information and qualify them as leads.

The goal of a lead generation agency is to help businesses increase their customer base and drive revenue growth by identifying and nurturing leads until they are ready to become customers.

They also provide valuable insights and data to help businesses improve their overall marketing and sales strategies.

A lead magnet is a marketing tool designed to attract potential customers and entice them to provide their contact information. 


It is usually a valuable piece of content or offer that is relevant to the target audience and provides them with something of value in exchange for their contact information. 


Lead magnets are often used in lead generation strategies to help businesses build their email lists, generate leads, and drive sales. 


Examples of lead magnets include ebooks, whitepapers, free trials, webinars, and more. 


The main goal of a lead magnet is to capture the attention of the target audience, establish trust, and provide a reason for them to take action and become a lead.