ABA 2023 Finalist

WebBuzz’s Innovative Campaign Lands Seniors First a Spot in Australian Mortgage Awards 2023

PRESS RELEASE: For Immediate Release

WebBuzz, a leading Sydney digital transformation agency, celebrates the nomination of its client, Seniors First, in the Australian Broking Awards 2023.

The renowned reverse mortgage broker, Seniors First, recognised for its exemplary marketing campaign, is on the finalist list for the prestigious “Marketing Campaign of the Year” category. This honour underscores the results-driven approach of WebBuzz’s digital marketing strategies.

The Australian Broking Awards, the zenith event for the broking industry, recognises top-tier mortgage and finance brokers, brokerages, and aggregation groups for their dedicated service to Australian borrowers.

The highly competitive finalist list, unveiled on Tuesday, 20 June 2023, boasts over 250 accomplished professionals and businesses across 28 diverse categories. Being a finalist at such esteemed awards validates WebBuzz’s ingenuity in the marketing landscape and their commitment to delivering excellence.

Seniors First’s CEO, Darren Moffatt, expressed his delight at the nomination, attributing a significant part of their success to the efforts of the WebBuzz team.

Moffatt emphasised, “I’d like to give a massive thanks to the team at WebBuzz. Their transformative digital strategies resulted in a staggering 724% increase in online enquiries in just six months. Without the help of WebBuzz, this recognition would not have been attainable.”

This outstanding achievement is a testament to WebBuzz’s expertise in the digital marketing realm, highlighting its proficiency in crafting high-performing campaigns that resonate with targeted demographics.

WebBuzz invites those interested in learning more about their cutting-edge strategies to explore their case study on the Seniors First campaign. The agency will also host a webinar discussing the tactics and strategies employed to attain this outstanding result.

The winners will be announced at an elegant cocktail luncheon at The Star, Sydney, on Friday, 11 August 2023.

Annie Kane, managing editor of The Adviser, commented on the quality of this year’s finalists: “Every year, the broking industry grows and evolves as more borrowers turn to brokers for their finance needs. The commitment to strong service propositions, dedication to good client outcomes, and unwavering support towards clients struggling with rising rates is second to none. Congratulations to all of the finalists for their amazing achievements over the past year.”

WebBuzz is proud to be a part of these achievements and is eagerly anticipating the awards ceremony in August.

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