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We’re a full-service online marketing agency of digital marketing experts based in Sydney. We work with entrepreneurs and SMEs across Australia who want to launch or scale a product, service, or venture.
If you want to grow, we’ve got the hunger, skills and smarts to make it happen.
For us, the best internet marketing is a true collaboration between agency and client. It’s all about the journey together.
SOME PLATFORMS WE WORK WITH
150000
 Leads Generated since 2014
Our story is probably a lot like yours
Most entrepreneurs start with a ‘big idea’, and we’re no different. In 2013, we made it our mission to ‘change online marketing for the better’.
Today, we still get excited when our work makes a difference. But, perhaps like you, we’ve learnt a lot about business along the way.
Grand ideas take you only so far. Real success is no accident; strategy is essential, as is a laser-focus on the details.It’s about delivering amazing customer value, day after day.
Sound familiar?
This is our growth journey too. It’s why thousands of campaigns and hundreds of clients later, we’re still growing – by helping our clients grow.
The unique story of our agency is a never-ending quest for learning. Whether it’s SEO, Google Ads, social media marketing, or video, we’re always striving for the latest best practise.
Meet your local growth agency team
Darren is an award-winning entrepreneur, with a proven track-record of online success. An insightful digital strategist, he is an in-demand speaker at business events on the topic of online marketing and digital disruption, and regularly features in the media.
Darren is a specialist digital marketing expert in:
- Digital strategy
- Search Engine Marketing (SEO marketing)
- Conversion copywriting
- Content marketing
- Video scriptwriting
- Google adwords management
- B2B marketing & Linked In
Darren has substantial experience across a diverse range of industries, including:
- Financial services
- Fintech
- Real estate
- Law & legal services
- Health & medical
- Building & construction
- Seniors marketing
His career began with corporate roles in Westpac and Challenger before launching his first business, Seniors First, in 2006. Darren got into SEO and internet marketing early. Prior to founding the Webbbuzz agency, his SEO marketing for Seniors First out-ranked the big banks on Google Australia.
In 2012, with co-founder and friend of 20 years Ben Carew, Darren built and launched a tech start-up which in 2013 was awarded as one of the top 100 Innovations in Australia.
Darren is constantly looking for new ideas he can apply to client campaigns, and is an avid student of the world’s best marketing leaders. Most recently he has devoured podcasts by Seth Godin (Akimbo), Reid Hoffman (Masters of Scale), and Gary Vee.
Ben is an highly-skilled web developer-entrepreneur and is the chief 'growth marketer’ at Webbuzz. He is a talented designer, but is increasingly obsessed by 'data', customer journeys and conversion.
Ben is a specialist digital marketing expert in:
- Technical Search Engine Optimisation (Technical SEO)
- Google analytics
- Conversion rate optimisation (CRO)
- Facebook marketing
- Graphic design
- Web development
Ben has direct experience in many industries, including:
- Professional services
- Retail
- Tech start-ups
- Property
- Government & not for profit
- eCommerce
Ben graduated from UWS with Bachelor of Communication and a few years later founded Illegal Design, a boutique Sydney-based design and web development business. Ben’s work has attracted prominent clients from government, private enterprise and academia.
Ben is passionate about marketing technology, and is a huge fan of technical SEO gurus Neil Patel, Brian Dean and of Conversion XL. At Webbuzz, he is responsible for the program of continuous learning that is central to the success of the agency.
Anna is a skilled digital marketer with years of experience in online content, digital marketing, eCommerce platforms. Prior to joining the Webbuzz agency, Anna has been working for different online retail companies, developing her content marketing expertise while also writing freelance for several blogs of note.
Anna is a digital marketing expert in:
- Instagram marketing
- Facebook advertising
- Google Ads
- Copywriting
- Video production
- Video editing
- Email marketing
Anna has direct experience in these industries:
- Fashion
- Retail
- eCommerce
- Tourism
- Finance
- Food & Beverage
Anna is an AdWords and Video Marketing Google certified, C1 IELTS accredited and writes in four different languages. She is a quick learner and pride herself in excelling in any challenge she takes on.
Hamiora, or ‘Hami’ for short, has a background in sales and client relationships and is strongly motivated to achieve results for clients of the Webbuzz agency. He enjoys working closely with businesses to understand their target customers and core digital marketing objectives, in order to ultimately grow their sales.
Hami is a digital marketing expert in:
- Customer relationship management (CRM) platforms
- Website SEO traffic analysis
- Lead generation
- Lead conversion & Lead nurturing
- Sales management
Hami is a native Kiwi, and is keenly interested in the evolving digital landscape and how and tech keeps changing marketing strategy, lead generation, and website development.
At Webbuzz, he is the link between clients and the Webbuzz team. He plays an important liasion role with the digital strategy and production teams, ensuring that communications between agency and client are always clear, and that each project is implemented on time - and on budget.
Access a global team of digital marketing experts
The extended Webbuzz team includes an incredible roster of international talent, that can get even the most challenging job done.
We work with dozens of specialist contractors across the globe.
Our Values
We exist to boost engagement with your business across online channels. Our job is to power your sales growth. We do this with effective digital marketing and a culture of accountability.
We win when you win.
We know that when your campaigns do well, it’s great for our business too. For us, it’s a true partnership.
Generous by nature.
You’ll find us to be open and transparent, and we’re always happy to share knowledge.
Don’t be boring.
Boring content is a luxury advertisers can’t afford these days. Sharp creative direction is our secret weapon.
Data rules, OK?
Digital marketing is a mix of science, creativity and psychology. But the stakes are too high for ‘hunches’. We are data-driven to our core.
Digital Marketing Expert FAQs
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What is a ‘digital marketing expert’ and what do they do?
You can call someone a ‘digital marketing expert’ if he or she has extensive knowledge and experience in using digital channels to build brand awareness and generate leads for a business.
Digital marketing experts should have advanced knowledge of:
- Websites
- Social media
- Search engine optimisation (SEO)
- Email campaigns
- Online advertising
- Digital analytics
- Conversion rates
- Using online platforms to help business achieve its goals.
Beyond the basics, a digital marketer should also know how to use analytics to spot the weak points in the company’s digital marketing strategy and develop solutions to improve performance.
Businesses usually hire a digital marketing expert to take care of the overall digital strategy or just provide consultation work on a specific aspect such as social media, SEO, conversion rate optimisation, etc.
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How do you find the best digital marketing expert for your business?
The first step in finding the most suitable digital marketing expert for your business is to be clear on your marketing needs.
Do you need to redesign your website? SEO? Google Ads? Social Media?
And take a closer look at your marketing team. Are they equipped with the right skills and know-how to strategise and execute the most effective campaigns to help your business?
What are the marketing strategies that you suspect your competitors are doing but you haven’t gotten around yet?
These basic questions can help you identify the right type of digital marketing expert to help your business.
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Who qualifies as a ‘digital marketing expert’?
Even though some universities and community colleges in Australia are now offering digital marketing courses, there’s no single authoritative body that bestows the title, so it is often difficult to discern real experts from the wannabes.
At a minimum, you should choose an expert with the most of the following qualifications:
- Educational background in marketing, communications, business, design, commerce, or related fieldsÂ
- Direct entrepreneurial experienceÂ
- At least five years of managing business-oriented digital marketing strategiesÂ
- Proven track record in bringing results to a verifiable list of clients
You may waste a lot of time and money if you work with someone who poses as an expert but in reality has entry-level skills and zero experience.
So you need to do your due diligence, explore around and always check the portfolio and client testimonials.
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When should I hire an online marketing expert for my business?
Ideally, you should hire the expert before you launch your business.
This will help you come up with a plan for discovering your target market, developing the messages that will best resonate with customers, and the most suitable digital channels for disseminating your message.
If your business is already operational, here are the common signs that it’s time to hire a digital marketing expert:
- Your website is not getting enough traffic
- You have seen your competitors running ads on Google or Facebook
- You’ve tried conventional advertising but it’s not helping you make money
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