The modern consumer researches extensively before they buy a product. In fact, according to a GE study 81% check various sources on the web, including your website, before they commit to a purchase.
Your website must do more than present these prospects with a snapshot of your business. It must deliver an engaging experience that encourages your customer to learn more while providing them with the information they need. Providing that high level of experience requires an understanding of both web development and web design techniques.
When you get out of the design and development weeds, you’ll start running into more jargon. In particular, a web development agency Sydney might start talking about static pages and landing pages.
Each has a different use.
A static page is any page on your website that doesn’t change. A product page can be static because the information doesn’t evolve over time. But your blog is dynamic because you’re constantly adding to it.
A landing page can be static. It can also be dynamic. Where this type of page differs from your standard web page is its purpose. Landing pages exist for lead conversion. You’ll often use a lead magnet to draw people in and have a marketing campaign to expose the landing page to your audience. Once somebody hits your landing page, they exchange their details for your lead magnet. Then, they’re in your marketing funnel.
How a web development agency can transform your business
Why is working with a landing page design agency so crucial to your business?
Simply put, the right agency creates a fantastic design, ensures the page works as it should, and helps you incorporate your pages into your larger digital marketing strategy.
More specifically, Webbuzz offers several things that other website design and development agencies can’t:
- Split testing on landing pages to find the little issues that cause big conversion problems
- Optimisation to ensure your pages display accurately on all devices, big or small
- The experience of having designed, built, and tested hundreds of website landing pages for clients
- Conversion rate optimisation (CRO) services designed to turn more website viewers into company customers
Now that you understand why our website design agency Sydney is the right choice, there’s one more question to answer:
How do we create websites and landing pages that convert?
Nine-step process
Our nine-step process covers every element of the web design and development process:
- Conduct a technical audit of your existing website to see what’s working and what isn’t
- Analyse your competitors so we know what you’re up against
- Reimagine your sitemap so it meets modern web conversionsrs so we know what you’re up against
- Target the appropriate keywords for each page we create
- Develop designs that look professional and lead visitors towards conversion opportunities
- Write the content that demonstrates your value to your visitors
- Build the HTML that serves as the building blocks of your website
- Embed and test the lead forms that are vital to conversion
- Full testing and quality assurance to ensure your website works as it should
Leveraging the key technologies
We do all of this by leveraging the key technologies of modern web design and development:
- The Internet of Things (IoT)
- Progressive Web Apps
- Dark Mode and Motion User Interfaces
- AI Chatbots
- Voice Search
- Single Page Applications
- Accelerated Mobile Pages
- Serverless Architecture
- API and Mobile-First Development
- The Blockchain
If you’re ready to learn more, your next step is easy:
What are custom web design services
Custom web design services refer to the creation of unique, personalised, and tailor-made website designs that are specifically built to meet the individual needs and requirements of a particular client or business.
The design process typically involves close collaboration between the client and the web design team to understand the client’s goals, target audience, and brand image, and to create a website that reflects these elements.
The result is a website that not only looks great but also functions optimally to achieve the desired business outcomes, such as increased traffic, conversions, and engagement.
Custom web design services can include a wide range of design and development services, such as user interface design, website architecture planning, responsive design, e-commerce integration, content creation, and more.
What can a professional web design agency do for me?
A professional web design agency can provide a wide range of services to help you achieve your online business goals. Some of the key services that a professional web design agency can offer include:
Website design and development: The agency can help you create a visually appealing, user-friendly, and responsive website that meets your specific business needs.
E-commerce integration: If you plan to sell products or services online, the agency can help you integrate e-commerce functionality into your website.
Search engine optimisation (SEO): The agency can help optimise your website for search engines, making it easier for potential customers to find you online.
Content creation: A professional web design agency can help you create high-quality, engaging, and relevant content for your website to drive traffic and engagement.
Mobile optimisation: The agency can help make sure your website looks great and functions well on all devices, including mobile phones and tablets.
Website maintenance and updates: The agency can provide ongoing support and maintenance for your website to keep it running smoothly and to make any necessary updates or improvements.
Analytics and reporting: The agency can help you track the performance of your website and provide regular reports to help you make data-driven decisions.
By working with a professional web design agency, you can ensure that your website is well-designed, functional, and optimised for success.
