Use video production to unleash the full emotional power of your marketing
Reimagine what’s possible with your video marketing
In 2022, 88% of marketers reported a positive ROI with video according to a Hubspot study..
Why?
Videos help to promote your products, and your brand, in ways that written content can’t. It all lies in the visual. When a person sees something play out on the screen in front of them, they’re more likely to engage with it. Video makes what you do tangible. And that tangibility is why a video marketing agency like Webbuzz can make video such a powerful part of your digital transformation.
Your videos do so much more than educate viewers. They help you build your personality. Videos can do everything from delivering valuable advice to showcasing the people who make your company so special.
At Webbuzz, our video marketing agency handles every element of video production, including:
- Ideation
- Scripting
- Storyboarding
- Filming
- Audio
- Editing
In short, we take an idea written on a scrap of paper and transform it into a powerful marketing tool.
The Two Key Types of Video
We can break the types of videos we make into two categories:
- Animated videos
- Live-action videos
Both have specific uses.
Animated videos are great for helping people get to grips with difficult concepts. Think of them almost like animated infographics. You use infographics to break difficult subjects down into digestible chunks.
Animated videos achieve the same objective, as you’ll discover when you work with our animated explainer video company.
Live-action videos are more “real.” They’re perfect for how-to content, especially if you’re showing the viewer how to do something with your product.
You’ll also go down the filming route for customer testimonials, behind-the-scenes videos, interviews, branded content, and product demonstrations.
The Benefits of Using Video in Marketing
Videos take time to create. There’s no getting away from that fact. The filming, animation, and editing processes all require resources. So, you naturally want to know if what you put in delivers a result.
This is why a strategy for each video is so important.
The following statistics demonstrate why video is such a crucial aspect of your digital transformation.
And you don’t have to rely on us to tell you about the value of video production. Sydney-based businesses can learn everything they need to know from these statistics:
- According to Hubspot, the number of people watching videos online has doubled since 2018.
- A Cisco report states that a staggering 82% of global internet traffic came from videos in 2022.
- Coming back to Hubspot, it found that 68% of marketers believe that videos that showcase products and services have the highest ROI.
The statistics lay it all out. More people than ever watch video content. If you don’t have any, you’re missing out on one of the biggest ROI-driving marketing opportunities in the digital landscape.
Our video marketing agency takes you through a creation process. That’s because a video produced without a goal is a video that achieves nothing for your company. With a defined process, we create videos that entice your audience and generate conversions.
Step 1 – Examine Customer Segments
Before we can figure out what to film, we have to know who we’re creating for. Buyer personas, target market research, and the data your business generates tell us who we need to speak to in your video.
Step 2 – Determine the Type of Video
Do we create an animated video or a live-action piece? It all depends on the type of video you want to release. We sit down with you to figure out what message you need to send so we can decide on the type of video to create.
Step 3 – Choose the Video Application
You can use videos for all sorts of things. Will you post it to your socials or on your static website? Are you advertising, brand-building, or delivering information? Would the video be better as a webinar or a short series of videos delivering bite-sized chunks of information?
We ask all of these questions and more when determining the best video application to enhance your customers’ experience.
Step 4 – From Ideation to Creation
The first three steps of the process show us who we’re making the video for, why we’re making it, and what type of content the video should contain.
From there, we create.
You don’t have to worry about expertise here. We have the expertise, and equipment, to get the job done.Step 5 – Publish
Once your video is in the can, we integrate it into your overall digital marketing strategy. We publish the piece with the backing of a campaign designed to get eyes on your video.
How does video content improve SEO?
Video content can improve search engine optimisation (SEO) in several ways. Here are some of the ways that video content can impact SEO:
Increased engagement: Video content is more engaging than text or images alone, which can increase the amount of time that users spend on your website. This can lead to improved bounce rate metrics and higher page rankings.
Improved relevance: Video content can help to clarify and reinforce the relevance of the content on a website, making it more likely to rank higher in search results.
Improved keyword targeting: Videos can be optimised for keywords, which can increase the visibility of your website in search results.
Improved link building: Videos can be shared and embedded on other websites, which can help to increase the number of backlinks to your website and improve its overall authority.
Improved mobile optimisation: Videos are easily accessible on mobile devices, which can improve the mobile-friendliness of your website and improve its rankings in mobile search results.
By using video content in your SEO strategy, you can enhance the overall user experience, increase engagement, and boost your website’s visibility in search results.
Why is video marketing now a powerful marketing tool?
Video marketing has become a powerful tool because it has the ability to engage and captivate audiences in a way that text and images cannot.
Videos can convey information in a concise and visually appealing manner, making it easier for audiences to understand and retain the message.
Additionally, video content has the ability to elicit emotions and connect with viewers on a deeper level, which can help build brand loyalty and trust.
The use of video in marketing has also been made more accessible and convenient with advancements in technology, allowing businesses of all sizes to create high-quality videos and distribute them online through platforms like YouTube, Facebook, and Instagram.
With increasing demand for video content, incorporating video into a marketing strategy can help businesses stand out and reach their target audience effectively.
