Boost your socials. Grow trust and engagement in your brand.
It’s widely accepted that social media presents a unique opportunity to speak directly to prospects and existing customers. However, few understand how vital social media is for enabling the improved efficiencies and customer service innovations that underpin digital transformation.
Social media has the power to enhance your company’s reputation while you build relationships. It enables you to build credibility through obvious means, such as your follower numbers, and by offering an interactive, real-time platform on which to share industry-relevant insights.
But did you know, for instance, that it’s possible to build a community of fans who:
- Self-moderate comments on the company’s social posts
- Participate in product development
- Evangelise for your company, and its services
When it comes to the social media marketing opportunity, there are two common mistakes that businesses make.
First, many companies underestimate how powerful social media can be as part of a well-designed marketing funnel.
As a result, they fail to capitalise on the potential for social media activities to amplify paid campaigns across other channels.
Second, companies often lump all social media platforms together under the assumption that each serves roughly the same audience. This is definitely not the case. Whilst it’s possible to target the same demographics on different platforms, each has its own features, user culture and behaviours that require specific strategies tailored to the platform in question.
A good social media marketing agency in Sydney will help you unlock the power of each platform with a well-defined channel strategy.
The world’s largest social media platform has over two billion users, making it ideal for reaching the widest possible audience. It features a paid advertising platform that allows you to create highly targeted ads. Plus, its check-in and review features help your business build a strong digital reputation. The only downside is that Facebook’s regular algorithm changes can make it tough for businesses to reach their followers via organic means.
While all of this is important to know, Facebook’s biggest offering to your digital transformation lies in the activity and engagement of its users:
- A staggering 79% of its monthly users log in to Facebook at least once per day. That means you have multiple daily opportunities to get your ads and social media content in front of an enormous audience.
- The average Facebook user spends 19.6 hours per month on the platform.
As such, it’s not necessarily the size of the Facebook audience that makes the platform so vital to your digital transformation. It’s how engaged that audience is with the platform. Effective social campaigns take advantage of that platform engagement to drive brand awareness, lead generation, and sales.
How can you boost your digital profile on LinkedIn with a social media advertising agency? Australia has adopted LinkedIn as its primary business-to-business social platform. If your company serves other businesses, this is the platform for you. However, it’s not quite as good for reaching general consumers.
LinkedIn is particularly crucial for business-to-business companies because of the effectiveness of organic outreach on the platform. According to data from Social Shepherd:
- 77% of marketers say they see better organic outreach results from LinkedIn than from any other platform.
Simply put, if you put in the work to connect with your audience on LinkedIn, you’re likely to see strong results.
TikTok
TikTok is the new kid on the block, and it’s making waves with young people. With over a billion users, the platform is ideal for appealing to niche communities and creating viral trends. Its short-form videos are great for creating quick and engaging content. But you may find it’s not the right platform for your business if you appeal to an older demographic.
TikTok offers the perfect combination of digestible content and regular usage. According to Social Shepherd:
- The average TikTok user opens the app 19 times per day. That’s 19 daily opportunities to get your content in front of your audience.
- Users aged between 10 and 19 account for about 25% of the platform’s user base. Furthermore, that demographic spends an average of 75 minutes per day on TikTok.
Instagram allows you to unleash your creative side while appealing to a younger and more vibrant audience.
Like TikTok, Instagram is the platform of choice for businesses that appeal to a younger demographic. Social Pilot tells us that:
- 70% of the platform's users are under 34.
- The average user spends 30 minutes per session on the platform, offering plenty of opportunities to get your content, stories, and adverts in front of Instagram’s huge audience.
It’s also the platform of choice for retailers who wish to enable digital transformation as 130 million Instagram users tap on shopping posts from the platform each month.
Crafting tailored social media growth strategies for Australian businesses.
Millions of Australians are on social media at any given moment. It’s a huge opportunity, but the reality is it’s also an extremely cluttered online environment.
There are thousands of advertisers competing for the same ‘eyeballs’ in any given market, and with so much content it’s easy for users to become overwhelmed and distracted.
The best solution is to create truly remarkable content that:
- Gets attention and ‘cuts through’ the noise
- Educates, entertains and inspires (preferably all at once)
- Satisfies the algorithm with high user engagement
- Provides the foundation for a scalable marketing funnel
The Webbuzz social media marketing agency team helps Sydney and Australia-based businesses to meet, and beat, these challenges. We develop and implement social media strategies distinguished by:
- Analysis of your business to determine which social media platforms you need
- Detailed target market research to ensure your posts reach the right people
- Quality organic social media campaigns that aim for ‘viral lift’
- Paid ad campaigns that get you in front of your audience, with the right offer
- A/B testing and constant campaign optimisation
- Consistent traffic generation to your website and landing pages
- Brand awareness that promotes word of mouth
- Growing connections with new, and existing customers
These techniques combine to create a social media strategy that strengthens your digital transformation to drive new leads and sales.
Is it worth hiring a social media agency?
Whether it is worth hiring a social media agency depends on the needs and goals of your business. Here are some factors to consider:
Time and resources: If your business is stretched thin and you don’t have the time or resources to manage your social media presence effectively, a social media agency can help. They can handle all aspects of your social media marketing and save you time and effort.
Skills and expertise: Social media is constantly evolving and requires specialised skills and knowledge to be effective. A social media agency has the expertise and experience to stay up-to-date with the latest trends and technologies and implement effective strategies for your business.
Objectives and goals: If your business has specific goals for social media, such as increasing brand awareness, driving traffic to your website, or generating leads, a social media agency can help you achieve those goals more effectively. They can create a tailored strategy to meet your specific needs and monitor and adjust it as needed.
Budget: Hiring a social media agency can be a significant investment for your business, so it’s important to consider whether it fits within your budget. On the other hand, investing in a quality social media agency can pay off in the long run by increasing your reach, engagement, and conversions.
Hiring a social media agency can be worth it if you are looking to save time, improve your skills and knowledge, meet specific goals, and maximise your budget effectively.
How much does it cost to work with social media management companies in Sydney?
The cost of working can vary widely depending on the size of your business, the scope of the project, and the services you require. Some agencies charge a flat fee for a set package of services, while others charge an hourly rate for customised projects.
Here are some factors that can impact the cost of working with social media marketing companies:
Social media platforms: The cost can vary depending on which platforms you want to focus on, such as Facebook, Instagram, LinkedIn, or Twitter.
Services offered: The cost can also depend on the types of services you need, such as social media strategy, content creation, advertising, and analytics.
Agency experience: More experienced agencies tend to charge higher fees, but they may also have a proven track record of success and bring more expertise to the table.
Business size: A larger business with a complex social media presence may require more resources and a higher cost, while a smaller business may need a more basic package.
On average, the cost of working with a social media agency in Sydney can range from a few thousand dollars per month to tens of thousands of dollars per year, depending on the factors mentioned above. It’s important to discuss your budget and goals with the agency to ensure you get the best value for your money.
What do social media marketing agencies do?
Using social media to achieve business goals such as brand awareness or lead generation takes a lot of effort.
Many businesses in Australia don’t have an inhouse social media team so they outsource the job to a social media marketing company.
WebBuzz social media marketing services brings an expert team of designers, copywriters, and ad consultants who are skilled in the following areas:
- Social media strategy
- Audience targeting
- Ad creatives
- High quality graphic design
- Social Media Management
- Social Media Lead Form
- Social Media Remarketing
- Social Media Video
- Advertising
- Social Media Analytics
How much does a social media agency charge?
Social media advertising agencies usually charge on an hourly basis with an agreed minimum monthly quota of hours needed to manage, set up or optimise your social media marketing campaigns.
The fee may vary depending on your goals, content development, target audience reach, ad spend, and other important factors that should be discussed with a social media consultant.
For example, basic brand awareness on Facebook will usually cost less compared to a customised and complex lead generation campaign for different targeted leads.
To discuss the cost, you should request a meeting in person or through a video link with the social media company you are interested in engaging. Make sure to ask important questions around desired results and plotting a path to get there.
Why you need a social media marketing strategy?
It’s quite easy to sign up for a social business account and start posting content on several platforms.
So there’s a perception among business owners in Australia that it’s also easy to execute an effective social media campaign.
But it’s not that easy. Just like search engines such as Google, social media platforms also update their algorithms regularly.
Case in point: Facebook News Feed.
Have you noticed that when you publish a post on your Facebook Page, you’re lucky enough to get a handful of likes and few comments? And most of these engagements are probably from your immediate social circle.
If you want to increase your reach and engagement, you need to boost your post through Facebook advertising. If your goal is brand awareness, you can immediately boost your reach and your post will attract thousands of engagement.
But what if you need to generate leads? Is Facebook even the right channel for your type of business?
This is why a social media marketing strategy is important.
WebBuzz can help you develop a game plan to attract customers but may even beat your competitors.
What makes WebBuzz stand out among social media advertising companies in Sydney?
WebBuzz stands out among social media advertising companies in Sydney due to our unique combination of data-driven strategies, creative content, and a proven track record of success. We tailor our services to meet each client’s specific needs, ensuring personalized attention and optimal results.
Our team stays ahead of industry trends and continuously adapts to changes in social media algorithms to maintain effective strategies. We also prioritize transparency, providing detailed reports and regular updates on campaign performance.
This commitment to excellence and client satisfaction has made us a trusted partner for businesses looking to enhance their social media presence.
How can your social media ad agency help increase my online presence?
Our social media ad agency can help increase your online presence through targeted ad campaigns, engaging content, and consistent account management. We create ads that capture attention and drive action, utilizing advanced targeting to reach your ideal audience. Our content strategies are designed to keep your audience engaged and interested in your brand. Additionally, our account management services ensure your social media profiles are active and interactive, fostering a strong online community. By combining these elements, we can significantly boost your brand’s visibility and influence in the digital space.
What kind of content do you create for social media marketing in Sydney?
We create a variety of content for social media marketing in Sydney, including posts, images, videos, stories, and infographics. Our content is designed to be engaging, shareable, and aligned with your brand’s identity and goals. For instance, we develop visually appealing images and videos that capture attention and convey your message effectively. Our posts are crafted to spark conversations and encourage interactions, while our stories and infographics provide valuable information in an easily digestible format. By diversifying your content, we keep your audience engaged and interested in your brand.
How do you manage social media accounts for clients in Sydney?
We offer comprehensive social media management in Sydney, handling everything from content planning to posting, engagement, and monitoring. Our process begins with an in-depth consultation to understand your brand and goals. We then develop a content calendar, ensuring a consistent posting schedule with varied and engaging content. Our team actively engages with your audience, responding to comments and messages promptly to build a strong online community. We also monitor your accounts closely, analyzing performance metrics to refine our strategies and maximize results. With our social media management services, your accounts will be vibrant, interactive, and aligned with your brand’s voice.
