Marketing Automation Agency Sydney

Insights, tips & proven strategies for digital marketing to seniors in 2024

11am AEST 5th September 2024

Presented by Darren Moffat & Sudeshini Bandara

As Seen In

As CEO of Webbuzz, Wealthify Lead Generation & Seniors First (mortgage broker), Darren Moffatt is truly unique. He is a proven leader in seniors marketing.

Darren began his career in roles at Westpac and Challenger before launching his first business, Seniors First in 2006. The company is now #1 in its category in Australia targeting over 55s.

Since 2014, Darren has been helping other businesses with digital marketing as CEO of Webbuzz. He launched Wealthify in 2016, which is a ‘pay per lead’ model popular with hundreds of Australian businesses.

Over the years Darren has consulted to healthcare, legal and lifestyle businesses all with a strong focus on the older demographic. More recently, Darren scaled the lead generation for his own seniors business 10x through the digital marketing systems he will share in the webinar.

Here’s the proof:

Connect with the Seniors market.

Why it is essential to evolve and address this growing market
What ‘tone’ to use in your communications
The essential steps to effectively market to Australian seniors – what resonates and what doesn't
Proven strategies to increase your brand’s visibility and trust among seniors.
Key insights into the unique needs and preferences of this demographic

Darren, Ben and the team at Webbuzz helped with my startup businesses Website Design, Concept, CRM Set Up, Lead Capture, Digital Marketing strategy amongst a number of other projects! It took all the stress off me as a Business owner and I was able to drive some serious growth from day 1 without having to rely on referrals from Centres of Influence etc. I'm continuing use of the services to help grow and scale my business. Highly recommended!

Darren, Ben & the team at Web Buzz have done a great job on our website & we are very happy with the end result. Designing & building a website is a big task and takes a lot of patience, knowledge & understanding of our business to ensure it aligns with our company guidelines and values. Darren & Ben both communicated with us throughout the entire process of creating our Real Estate Website Design & overall we are pleased with Web Buzz.

After months of Discussions regarding Lead Generations, I decided to Proceed with Wealthify as their process sounded reliable and quality assured. Now I have received my first month of Initial Leads and I can happily say that the quality of the leads are fantastic, the staff and their support has been absolutely fantastic and I can confidentially and strongly recommend Wealthify and its team to others in the financial and Home Loan industry wanting solid and reliable leads.

Best leads generation service used so far. I tried 4 different agencies already, varies from cold calling to Facebook. Among them all, Wealthify has the best leads quality and the best value in terms of cost per truly qualified lead. I highly recommend them to all fellow brokers.

We have just completed a major rebuild of our website with Darren & Ben, I can't express how happy we are with the new site, the whole process was painless, the "boys" explained everything in plain English. I would have no hesitation in recommending WebBuzz if you are considering web development and digital marketing.

Darren once gain you have shared incredible information in your webinar about how to generate more on line leads. The contact and the delivery of the information was all relevant to today mortgage brokering space. Thanks so much for your generosity.

Darren Moffatt

Founder & Managing Director

Darren Moffatt is an award-winning entrepreneur, with a track-record of online success proven over nearly 20 years.

Sudeshini Bandara

Senior Digital Marketing Manager

Sudeshini is an experienced digital marketer with over 10 years of experience in digital marketing, eCommerce, and more.

Unit 68 89-97 Jones Street, Ultimo NSW 2007, Sydney, Australia

How To Market To Australian Baby Boomers & over 55’s

Australians Aged Over 65

Did you know?

By 2026, more than 22% of Australians will be aged over 65 — up from 16% in 2020.

Learn from 18+ years of experience, marketing to over 60's & retirees.

Darren began his career in roles at Westpac and Challenger before launching his first business, Seniors First in 2006. The company is now #1 in its category in Australia targeting over 55s.

Over the past 10 years we’ve helped businesses in:

Register Today To Learn:

Complete the form below to register for the webinar

Over 250,000 Leads Generated

Meet your hosts

Darren Moffatt

Sudeshini Bandara

Don't Wait!

Digital Strategy

Transformation

Inbound Marketing

Nerds Of Business Podcast