Be Outstanding On The Google Display Network

Also, grab our pricing template & work out your google display ads costs →

Google Display PartnerBadge 1 » September 28, 2021

SOME PLATFORMS WE WORK WITH

Grow your brand with Google display ads

DID YOU KNOW: The Google Display Network (GDN) is by far the largest network for traditional online ‘banner ads’ in Australia, and indeed the world.

It is safe to say that your potential customers are visiting websites every day that are a part of the GDN.  Publishers on the Google Display Network include some of the biggest names in media, lifestyle, entertainment, news, and sport.

By running Google display ads as part of your campaign you can:

  • Present an offer to potentially millions of target customers
  • Promote your brand on some of the most well-known websites in Australia
  • Amplify the reach of other ‘offline’ marketing campaigns
  • Boost engagement with your brand, across devices and channels   

If you want to advertise a promotion or boost ‘brand awareness’, you need to be ‘outstanding’ on the GDN. 

Google display ad agency image

Advertise with a Google Partner display ad agency

Setting up, monitoring, and optimising your Display Ads takes time and know-how. 

Maybe you have considered hiring an in-house Display Ads expert but you can’t find the right person within your budget? In such cases outsourcing this task to an agency such as WebBuzz is a popular solution. 

As an Australian PPC Advertising Agency, WebBuzz can help you create effective banner ads, rich media ads, or image ads and present them to the right audience – online users who are more likely to buy your products and services. 

As a Google Partner, we have been helping hundreds of businesses in Melbourne, Brisbane, Sydney, and other areas across Australia by optimising their Google ads campaigns, since 2014.

Google Ads Case Study

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Professor Stan Sidhu logo

In this Case Study for an Australian surgeon, we achieved an 83 per cent increase in conversion rate for phone call appointments using Google Ads.

265

Phone Calls from Ads

106

Appointments

83

Increase in conversion rate

Google Display Ads FAQs

  • What sites are in the Google Display Ad Network?

    Showing your ads on the GDN will allow you to reach customers on the websites and mobile apps they are visiting, and on videos that they are watching.

    The Google Display Ad Network has more than 2 million websites making it the largest and most visited website network on the internet.

    Display ads will be shown on specific websites based on the targeting methods or parameters you choose, which includes:

    • The keywords and topics related to your products and services (topic targeting)
    • Specific ad group demographics based on interest, time zone, gender, or whether they have visited your website before
    • Specific websites or pages based on your preference

    You can also exclude any websites, videos, topics, or content types that are not a good fit for your business.

  • Is Google Display Advertising Worth It?

    Here are the common signs that your business may benefit with Google Display Advertising:

    • You have a website but you’re not getting enough online traffic
    • You’ve noticed online display ads from your competitors
    • You’ve tried traditional advertising but it’s not working
    • You want to grow the email marketing database

    Aside from presenting your ads to millions of Australians who might become paying customers, Google display ads are also usually cost effective.

    Whether or not Google Display advertising is worth it for you however, will ultimately depend on your core objective. This advertising method is highly flexible and targeted, but leads from GDN are often more ‘top of funnel’ and may not suit those businesses who need to generate immediate sales.

  • How Much Do Google Display Ads Cost?

    There is no ‘one-size-fits-all’ answer to this question.Factors such as type of industry, services or products offered, and competition are all key inputs that determine the ultimate advertising cost of Google Display Ads.

    As the advertiser, you are in control over how much you spend – and when you spend it. You may also increase or decrease your budget as necessary.  This pricing flexibility of Google Ads is one of its key advantages

    However, it’s fair to say that display ads are generally much cheaper than paid search ads. This means you can get a far wider reach for your brand with Google display ads.

    One thing to consider though is that the click through rate (CTR) will usually be much lower than paid search ads, as will the ‘conversion rate’. 

    Aside from Google Display Ads management, WebBuzz also offers ‘Conversion rate optimisation’ which improves the performance of your landing page so that your ads get a better ROI. 

Get more leads with a dedicated Display Ad Agency.

What our clients say

5.0
I have been working with the team at WebBuzz for a number of months for one of our businesses. I must say I have used over 5-6 Digital Marketing companies in the past 3 years and none were meeting... our expectations. Dealing with Ben and Kesar has been a walk in the park. Always responsive, willing to listen more than anything, a good understanding of the client's needs wants and straight to the point. I'm also very impressed with how professional they are when speaking to us as a client. I definitely recommend their services. You won't be wasting your time!read more
Anthony Miriyan
Anthony Miriyan
02:56 05 May 21
Darren & the Webbuzz team have been a pleasure to work with so far.We engaged them for both website development and digital strategy + marketing for our Finance related firm.Darren was honest... and direct about his process from the get-go. No false expectations or promises, while still giving us confidence in the teams abilities. His finance background was also very useful when explaining our product and processes.Throughout the website build, he has been great at taking our thoughts and ideas into account, while still pushing back on points he finds important - a big plus.While we haven’t reached the marketing stage of our agreement yet, Darren has provided great guidance during our higher level discussions surrounding digital marketing, and even moved us away from paying for services he offers that he doesn’t believe would be a right fit, or provide a worthwhile return.Overall, very happy with the team so far, and excited to see where things go as we move into our Growth (digital strategy) stage.read more
Jake Ou
Jake Ou
06:17 04 May 21
We have just completed a major rebuild of our website with Darren & Ben, I can't express how happy we are with the new site, the whole process was painless, the "boys" explained everything in plain... English. I would have no hesitation in recommending WebBuzz if you are considering web development and digital marketing.read more
Brad A. Gunn
Brad A. Gunn
08:30 27 Aug 20
Darren, Ben & the team at Web Buzz have done a great job on our website & we are very happy with the end result.Designing & building a website is a big task and takes a lot of patience, knowledge... & understanding of our business to ensure it aligns with our company guidelines and values. Darren & Ben both communicated with us throughout the entire process of creating our Real Estate Website Design & overall we are pleased with Web Buzz.read more
SG Simone
SG Simone
03:09 27 Jul 20
Ben and Darren are amazing!! They're always super helpful and understanding. They've made my medical website design soooo much better than before! Wish I knew them sooner.
Nikky Gordon
Nikky Gordon
04:56 24 Jul 20
Darren, Ben and the team at Webbuzz helped with my startup businesses Website Design, Concept, CRM Set Up, Lead Capture, Digital Marketing strategy amongst a number of other projects! It took all... the stress off me as a Business owner and I was able to drive some serious growth from day 1 without having to rely on referrals from Centres of Influence etc. I'm continuing use of the services to help grow and scale my business. Highly recommended!read more
Shaun Ganguly
Shaun Ganguly
00:20 11 Mar 20
If you're after an Australian SEO agency, Ben and the team at Webbuzz have been great.They've helped us increase our SEO leads and conversions over the 18 months we've been with them.Not only... that, they are always happy to share their knowledge, and explain their strategy. This means our staff can proactively aid in their efforts and help magnify the results.Thank you guys.read more
Ramez Zaki
Ramez Zaki
22:56 20 Nov 19
Webbuzz are amazing at SEO. I would't trust any other company with our SEO for the business. Although results take time, we have managed to gain increases across the board with leads and... conversion rates consistently for the past couple of years! Highly recommendedread more
Victoria Coster
Victoria Coster
05:43 07 Aug 19
Heartland Seniors Finance has an excellent partnership with WebBuzz. They understand our business, understand our customers and have delivered great results.
Andrew Ford
Andrew Ford
04:30 08 Aug 18
I've been using Webbuzz for my digital marketing for a few years now. I'm happy to recommend them. They are reliable and deliver on their promises - my website is much more visible on Google.
Prof. Stan Sidhu
Prof. Stan Sidhu
07:20 26 Jun 18
WebBuzz is awesome! They created the website for my new business and I love it. Ben and Darren really know their stuff, they made the whole process super easy and delivered an exceptional website.
Melissa Charnock
Melissa Charnock
04:51 06 Aug 15
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