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Grow your brand with Google display ads
DID YOU KNOW: The Google Display Network (GDN) is by far the largest network for traditional online ‘banner ads’ in Australia, and indeed the world.
It is safe to say that your potential customers are visiting websites every day that are a part of the GDN. Publishers on the Google Display Network include some of the biggest names in media, lifestyle, entertainment, news, and sport.
By running Google display ads as part of your campaign you can:
- Present an offer to potentially millions of target customers
- Promote your brand on some of the most well-known websites in Australia
- Amplify the reach of other ‘offline’ marketing campaigns
- Boost engagement with your brand, across devices and channels
If you want to advertise a promotion or boost ‘brand awareness’, you need to be ‘outstanding’ on the GDN.
Advertise with a Google Partner display ad agency
Setting up, monitoring, and optimising your Display Ads takes time and know-how.
Maybe you have considered hiring an in-house Display Ads expert but you can’t find the right person within your budget? In such cases outsourcing this task to an agency such as WebBuzz is a popular solution.
As an Australian PPC Advertising Agency, WebBuzz can help you create effective banner ads, rich media ads, or image ads and present them to the right audience – online users who are more likely to buy your products and services.
As a Google Partner, we have been helping hundreds of businesses in Melbourne, Brisbane, Sydney, and other areas across Australia by optimising their Google ads campaigns, since 2014.
Google Ads Case Study
In this Case Study for an Australian surgeon, we achieved an 83 per cent increase in conversion rate for phone call appointments using Google Ads.
Google Display Ads FAQs
Showing your ads on the GDN will allow you to reach customers on the websites and mobile apps they are visiting, and on videos that they are watching.
The Google Display Ad Network has more than 2 million websites making it the largest and most visited website network on the internet.
Display ads will be shown on specific websites based on the targeting methods or parameters you choose, which includes:
- The keywords and topics related to your products and services (topic targeting)
- Specific ad group demographics based on interest, time zone, gender, or whether they have visited your website before
- Specific websites or pages based on your preference
You can also exclude any websites, videos, topics, or content types that are not a good fit for your business.
Here are the common signs that your business may benefit with Google Display Advertising:
- You have a website but you’re not getting enough online traffic
- You’ve noticed online display ads from your competitors
- You’ve tried traditional advertising but it’s not working
- You want to grow the email marketing database
Aside from presenting your ads to millions of Australians who might become paying customers, Google display ads are also usually cost effective.
Whether or not Google Display advertising is worth it for you however, will ultimately depend on your core objective. This advertising method is highly flexible and targeted, but leads from GDN are often more ‘top of funnel’ and may not suit those businesses who need to generate immediate sales.
There is no ‘one-size-fits-all’ answer to this question.Factors such as type of industry, services or products offered, and competition are all key inputs that determine the ultimate advertising cost of Google Display Ads.
As the advertiser, you are in control over how much you spend – and when you spend it. You may also increase or decrease your budget as necessary. This pricing flexibility of Google Ads is one of its key advantages
However, it’s fair to say that display ads are generally much cheaper than paid search ads. This means you can get a far wider reach for your brand with Google display ads.
One thing to consider though is that the click through rate (CTR) will usually be much lower than paid search ads, as will the ‘conversion rate’.
Aside from Google Display Ads management, WebBuzz also offers ‘Conversion rate optimisation’ which improves the performance of your landing page so that your ads get a better ROI.