#5. How to grow ‘brand awareness’ for maximum impact, with the least amount of effort

Season 1: ‘The Branding Series’ / Episode # 5

Growing your brand awareness is a key driver of sales growth and revenue. Branding experts and top entrepreneurs reveal what it takes to get it right, why it’s so important, and the key opportunities you’re probably missing in your own brand marketing.

Guest Bios:

Neil Luo (https://www.linkedin.com/in/neil-luo/)is the Global Head of Growth at Airwallex (https://www.airwallex.com ), a $1 BILLION fintech start up.

Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au).

Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic’s Peanut Butter (https://www.picspeanutbutter.com/)

Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, & founder of Credit Fix Solutions (https://creditfixsolutions.com.au)

Ben Carew (https://www.linkedin.com/in/bencarew/) is director of SEO & Analytics at Webbuzz- The Growth Marketing Agency (https://webbuzz.com.au)

Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)

Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/)       

What to listen out for:

1.41 The true branding story of Shoostov & Sons vodka from 1863

3.54 Rap stars, Instagram and cognac brand ambassadors

7.37 The two types of brand awareness

10.30 Online apps & tools to monitor your brand

13.10 The value of Facebook groups in growing brand awareness

14.55 NERD-O-METER segment with Neil Luo of Airwallex

17.23 Nearmap use their tech for the common good & get priceless free PR

18.29 How Nearmap grew brand awareness in North America by ‘narrowcasting’ in one vertical

20.48: Pic’s Peanut Butter founder uses word of mouth via taxi drivers to spread brand awareness

24.49: Victoria Coster on how to use Linked In to grow brand awareness for a small business

26.45: The power of SEO for brand awareness for B2C offers

28.51: How to create an online ‘brand wall’ via remarketing

33.45: The branding opportunity of club or school sponsorships

35.20: The importance of Google analytics for measuring brand engagement

39.15: NERD UNDER PRESSURE segment featuring Rob Newman, Nearmap.

Resources & links:

1.Shustov & Sons vodka 1863 brand awareness campaign https://investory-video.com/shustov

2.Rappers, booze and Instagram influencer marketing https://www.thedrinksbusiness.com/2018/12/diageo-under-fire-for-deceptive-ciroc-vodka-influencer-advertising-on-instagram/

3.Nearmap used their mapping technology to help residents in the 2011 Brisbane floods https://www.abc.net.au/news/specials/qld-floods/

4.’Mention’ is a social media and online app that allows businesses to monitor their brand https://mention.com/en/


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