If you are not yet aware, the deadline to apply for Priority Status for .au domain name for your website is 20 September.
Earlier this year, the .au Domain Administration (auDA) officially launched the new, shorter .au styling for Australian websites (as opposed to.com.au) and opened the registration to website owners who want to claim their new names.
Starting 3 October, .au domains that were not pre-registered will be available to the public.
So, if you fail to pre-register, anyone can grab your URL using your business name including the .au tag without even being connected to your organization.
Secure Your Business from Cybercrime
The Australian Small Business and Family Enterprise Ombudsman Bruce Billson urges companies to act.
“I urge you to take a few minutes and few dollars to register it or potentially face someone else grabbing it and using it to digitally ambush your business, to demand big dollars later to surrender it to you, or misuse it to masquerade as you or to help them engage in cyber-crime,” Mr Billson said in an interview with realestatebusiness.com.
As a digital marketing agency who developed hundreds of websites for Australian financial websites and organizations, WebBuzz supports Mr Billson’s call.
And registering your .au domain name has important benefits such as:
- Brand security – You can secure your digital assets and shield your online reputation against cybercrime
- Strengthens credibility – Owning your .au domain name will signal that you are a legitimate Australian website
- Brand awareness – the .au domain name is shorter and catchy. This is a remarkable opportunity for you to explore new ways to connect to your target audience
What You Can Do Now
You must act now and claim your existing website name as described by auDA.
If you have partnered with WebBuzz in developing your website, you may reach out to your account manager so you can discuss the process.
Call us on 1300 41 00 81 or send an email to firstname.lastname@example.org