September 12, 2022

If you own an Australian website, hurry up and pre-register your .au URL

If you are not yet aware, the deadline to apply for Priority Status for .au domain name for your website is 20 September.

Earlier this year, the .au Domain Administration (auDA) officially launched the new, shorter .au styling for Australian websites (as opposed to.com.au) and opened the registration to website owners who want to claim their new names.

Starting 3 October, .au domains that were not pre-registered will be available to the public.

So, if you fail to pre-register, anyone can grab your URL using your business name including the .au tag without even being connected to your organization.

Secure Your Business from Cybercrime

The Australian Small Business and Family Enterprise Ombudsman Bruce Billson urges companies to act.

“I urge you to take a few minutes and few dollars to register it or potentially face someone else grabbing it and using it to digitally ambush your business, to demand big dollars later to surrender it to you, or misuse it to masquerade as you or to help them engage in cyber-crime,” Mr Billson said in an interview with realestatebusiness.com.

As a digital marketing agency who developed hundreds of websites for Australian financial websites and organizations, WebBuzz supports Mr Billson’s call.

And registering your .au domain name has important benefits such as:

Brand security – You can secure your digital assets and shield your online reputation against cybercrime
Strengthens credibility – Owning your .au domain name will signal that you are a legitimate Australian website
Brand awareness – the .au domain name is shorter and catchy. This is a remarkable opportunity for you to explore new ways to connect to your target audience