“Content is king.”
That saying has existed for decades and it feels almost clichéd to say it now. But that doesn’t change the fact that it’s true. Content truly is the king, or at least it’s one of the most important aspects of your digital marketing strategy. But it’s not just about creating as much content as possible anymore. Your business needs a defined content marketing strategy.
On the technical level, it’s the process of researching content ideas to create ideas. From those ideas, you craft content that matches your reader’s intent. With the content written, you then promote it to your target audience.
In relation to inbound marketing, your content is how you engage your market. It’s not about stuffing a piece with as many keywords as you can so it will rank in Google.
Search engines are now smart enough to detect poor, or duplicate content. Effective content must be original, and inspire readers, listeners and viewers into action.
As such, content marketing is part of your conversion strategy. You use content to create touchpoints with your prospects and build brand awareness. By delivering content, you offer value. That value creates trust. Due to that trust, a prospect is more likely to buy from your company.
There are many types of online content creation for this purpose:
- Blog posts and articles
- Social media content
- Guides
- Whitepapers
- Webinars
- Lead magnets
- Emails
- Ebooks
- Press releases
- Testimonials
- Case studies
- Infographics
- Podcasts
- Videos
The challenge lies in aligning these different types of content into a cohesive strategy that guides prospects along the buyer’s journey. For that, you need the help of a content marketing agency. Sydney and Australia-based businesses trust Webbuzz for the content creation services to build brand awareness, and get leads.
Learn why a content strategy and a framework for creating it are so important
Content marketing is vital because it’s how your brand communicates with your audience. Your content does so much more than tell a reader that you know how to do something. It shows readers that you understand their problems and pain points.
Your content builds trust and helps readers conclude that yours is a business with which they’d like to work.
Trust is key to your marketing transformation. Great content changes the way you speak to your audience. Your marketing transforms from something that talks about how great you are to something that shows your prospects how you can help them solve problems.
It’s a subtle difference that has a massive effect on how customers view your company.
That difference is why so many large companies produce vast swathes of content. They do it by necessity because content is the reason why
53% of people revisit websites
and 50% of them become more likely to want to learn more about your products.
The world’s largest companies understand this, which is why they take content marketing seriously.
Take IBM as an example. One of the world’s largest tech companies maintains a resources page on its website that’s full to the brim with case studies, analytical papers, and infographics. On the less tech-heavy side, it has a blog that covers practically every issue that affects the tech world. All of that content establishes IBM as a leader in its field.
Your business needs content marketing services. Sydney-based companies enjoy all of the following benefits when they dedicate some of their marketing budgets to content:
- Build brand awareness
- Create emotional responses in readers
- Establish themselves as thought leaders in their industries
- Offer something valuable and sharable
- Attract relevant customers
But there are some downsides to content marketing:
- It’s tough and requires diligent adherence to a strategy
- Writing great content requires expertise
- You have to properly optimize content to ensure people see it
Our content marketing agency Sydney handles the drawbacks for your business. At Webbuzz, we create the strategy, write the content, and optimize it, allowing you to reap the benefits.
A good content marketing strategy is scalable and powerful. This is the strategy we use to help your business create great content.
Who should the content speak to? We figure out the answer by looking at your market and building buyer personas.
These personas help with everything from figuring out what subjects to cover to writing in the right voice for your audience.
Every brand has a story. Every business has a specific way it wants to deliver its message. If your content doesn’t align with your story and messaging, it looks out of place. We create the bridge between content strategy and communications strategy by aligning your content with your messaging architecture. We also ensure your content goes through the right channels to reach your buyer personas.
We take inspiration from Gary Vee, one of the world’s most successful content marketers, when scaling production. His five-step process is wildly effective:
- Create long-form and in-depth pillar pieces
- Distil the pillar pieces into micro chunks, such as memes, quotes, and social media stories
- Listen to the audience so you can adapt your strategy
- Repeat
The method helps you get more out of your content while showing you what your audience loves and what doesn’t resonate with them.
What does a content marketing agency Sydney do?
A content marketing agency in Sydney provides businesses with strategic and creative content services to increase their online visibility and build their brand. The agency’s goal is to create content that resonates with the target audience and drives engagement, leads, and sales.
A content marketing agency in Sydney can offer a wide range of services, including:
Content creation: The agency will create content that is relevant to the target audience, such as blog posts, articles, infographics, videos, and ebooks.
Content strategy: The agency will help you develop a content marketing strategy that aligns with your business goals and resonates with your target audience.
Content distribution: The agency will help you distribute your content across various channels, such as social media, email, and your website, to reach your target audience.
Content analysis: The agency will track and analyse the performance of your content to see what works and what doesn’t, and make improvements accordingly.
By working with a content marketing agency in Sydney, businesses can get the support they need to create high-quality, engaging content that drives results. Whether you’re looking to increase brand awareness, generate leads, or drive sales, a content marketing agency can help you achieve your goals.
Should I outsource my content to a marketing agency Sydney?
The decision to outsource content marketing to a marketing agency in Sydney will depend on several factors specific to your business. To help you decide, here are some aspects to keep in mind:
Expertise: A marketing agency has a team of professionals with comprehensive knowledge of the content marketing industry and experience in executing successful campaigns. They can bring new insights and ideas to the table.
Time and Effort: Content marketing requires a significant amount of time and effort, including research, writing, editing, and distribution. Outsourcing this task can allow you to focus on other areas of your business.
Cost: Although outsourcing content marketing can save you time and resources, it can also be more expensive than handling it internally. Consider your budget and the expected return on investment when making your decision.
Control: When outsourcing content marketing, you may have to surrender some control over the creative process. It’s crucial to find an agency that understands your brand’s voice and values and can effectively represent your brand.
In conclusion, outsourcing content marketing to a marketing agency in Sydney can be a valuable investment if you have the budget and wish to free up time and resources, while taking advantage of the expertise and fresh perspectives that a marketing agency can provide.
