Digital Marketing Case Study Freedom Hearing
Jorge Giunta (Business Manager)
With over 20 years in experience, Freedom Hearing are one of Australia’s best hearing centres.
Today, they operate over 50 hearing centres throughout South Australia, NSW, and Victoria to ensure our services can reach as many people as possible.
Freedom Hearing offer personalised care to ensure everyday Australians receive the hearing loss treatment they deserve.
- Lack of defined marketing goals & digital strategy
- Basic, outdated digital presence
- Inefficient use of digital marketing channels to generate online leads
1. Reimagined digital strategy and brand story
Our healthcare digital marketing agency’s first step was to conduct a deep audit of Freedom Hearing’s existing digital assets and data analytics. It was apparent that, relative to competitors, they had low organic traffic, a small digital footprint, and an undeveloped social media presence.
As a result, WebBuzz authored a comprehensive digital strategy. The document became the roadmap for a complete marketing transformation program, over 12 months. It laid out the plan for:
- technology stack
- marketing objectives
- brand story & communications
- social strategy
- technology stack
- content marketing
- customer journeys
- inbound marketing & paid media
Collaboration was key; all key internal stakeholders were involved in the creation of digital strategy from day one.
2. A new, supercharged digital presence
It was evident that Freedom Hearing required a much larger website – both for better SEO, and for the scale of content that effective marketing automation demands.
However revamping their website was to be a substantial undertaking. In fact, we increased the page count from 12 to over 100 pages, and in doing so focused on improving:
- design and user interface (U.I)
- user experience (U.X)
- page content quality, & length
- marketing funnels
- customer journeys
- CRM integration
Our digital marketing agency for healthcare implemented a robust Search Engine Optimisation (SEO) strategy, including keyword research, on-page optimization, and link building. This resulted in improved search engine rankings, increased organic traffic, and broader audience reach.
3. Online marketing campaigns that generate leads, at scale
To improve Freedom’s lead flow, Webbuzz executed a paid-media strategy that led to remarkable growth of the digital channel for the business. A combination of heavily tested advertising creatives, and high converting landing page designs, delivered a big increase in online leads.
The digital advertising campaigns Webbuzz created are fully scalable. The lead generation quickly translated into a consistently higher volumes of leads, appointments, bookings and sales. Our work also created epic efficiencies for the business, reducing average cost per acqisition (CPA) and marking a notable success in their digital marketing journey.
WebBuzz is the top-tier digital marketing agency for healthcare. Our team of experts is dedicated to helping financial firms grow their online presence and achieve their business goals through innovative and effective marketing strategies. We understand the unique challenges and opportunities in the financial industry and tailor our services to meet your specific needs.
- Industry Expertise: Over a decade of experience in financial services marketing.
- Data-Driven: Our strategies are based on thorough research and data analysis.
- Client-Centric: We prioritize your goals and tailor our solutions to meet them.
- Innovative Solutions: We stay ahead of trends to provide cutting-edge marketing techniques.
- Proven Results: We have a track record of delivering measurable results and ROI.
“I recommend Webbuzz because of their professionalism, focus and passion with everything that they do”
Kim Ho
Business Manager
How does SEO help my healthcare practice?
SEO improves your online visibility, making it easier for potential patients to find you through search engines. This can lead to increased website traffic and more patient inquiries.
What can I expect from your PPC campaigns?
Our PPC campaigns are designed to maximize your ROI by targeting specific demographics and creating compelling ads. We continuously monitor and optimize these campaigns to ensure the best results.
How do you manage social media for healthcare providers?
Our healthcare digital marketing agency creates and executes tailored social media strategies that engage your audience and promote your services. This includes content creation, scheduling, and performance tracking.
Why is content marketing important for healthcare providers?
Content marketing helps establish your authority in the healthcare industry and provides valuable information to your audience. This can build trust and attract more patients.
What kind of websites do you design and develop for healthcare?
Our healthcare digital marketing agency designs and develops user-friendly, responsive websites that cater to the needs of healthcare providers, ensuring a great user experience and improved online presence.
How can email marketing benefit my healthcare practice?
Email marketing keeps your patients informed and engaged with regular updates, promotions, and important information, helping to build loyalty and encourage repeat visits.
What is involved in online reputation management?
Online reputation management involves monitoring and managing online reviews, responding to feedback, and implementing strategies to build and maintain a positive online presence.
How do you track the performance of digital marketing efforts?
Our digital marketing agency for healthcare uses advanced analytics tools to track the performance of all digital marketing efforts. Regular reports are provided with insights and recommendations for improvement.
