Hi, if you’re a business owner or manager wondering what to prioritise in your digital marketing this year, then listen up.
We’ve done the research for you. I’m going to share THE three hottest digital trends of 2019. Think about these as you plan for the year ahead. And later I’ll tell you where to find the complete list of all TEN trends…
1) Customers want personalised content
Yes, content is still king but to be effective it should be more creative and more personalised.
Remember, you’re not the only person talking to your customers online and via email.
The competition for their attention is fierce, so one way you can stand out is to show that you’ve taken the time to KNOW your customers.
2) Chatbots will be common
Have you got a chat bar on your site yet?
If not, get one – it’s a powerful inbound channel and people use them much more than you think.
It’s becoming second nature to people online, which is why many big brands such as Dominos Pizza, Jetstar and NAB have invested big in using AI to power their chat.
3) Business will embrace video marketing
The stats for video are very impressive:
• 78% of people watch online videos every week,
• 55% view online videos every day.
• One minute of video is worth 1.8 million words, and on it goes
If you haven’t done good video content for your business, now is the time.
OK, so check out the entire top 10 list of digital marketing trends on our site.
Check it out by clicking the link on screen.
Also, bear in mind that RIGHT NOW is the best time to set your digital strategy for the year ahead. You can contact me below if you have any questions about how to do that.
But you need to move fast.
Because pretty soon you’re going to get bogged down in the daily grind, and you know what happens then?
NOTHING CHANGES 😛