Remarketing: Ads that ‘Follow’ People

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Remarketing g partner 1 » May 24, 2022


Get More Conversions with ‘Remarketing’

Have you ever experienced looking for a nice pair of shoes being sold online only to close down the site before you even click the checkout button? 

And after a few minutes when you were reading the news, you noticed that the exact pair of shoes is now displayed on the right side of the screen. 

You are reminded about how you really liked the shoes. So this time, you clicked on the ad and finally bought the item. 

That’s the power of remarketing. 

There is no need to rely on traditional brand recall strategies. 

Now you can ‘follow’ your website visitors so you can convert them into your actual paying customers. 

Remarketing Remarketing new 3 » May 24, 2022

Save on Advertising Costs with Retargeting

CONSIDER THIS: When someone visits your website and hits the close button, it can be challenging to bring them back to your website unless you have remarketing in place. 

The cost of getting a new online user to visit your website and download an ebook or complete a purchase is usually higher. 

Chances are, the people who have visited your website are already interested in your products or services. Remarketing ads are a highly cost-effective way to reach these prospects. 

Similar to PPC (Pay Per Click Advertising), retargeted ads only cost you if a user clicks your ad. 

As a retargeting agency, WebBuzz can help you save on advertising costs for remarketing campaigns. 

We have been helping businesses with their retargeting strategies in Sydney, Melbourne, Brisbane and across Australia. 

Pay-Per-Click Advertising Case Study

prof stan sidhu
Professor Stan Sidhu logo

In this case study for a Sydney-based surgeon, we achieved an 83 per cent increase in conversion rate for phone call appointments using Google Ads.


Phone Calls from Ads




Increase in conversion rate

Remarketing Agency FAQs

  • How Do Retargeting Ads Work?

    Because the people who see your remarketing ads have shown interest in your content, these ads will ‘follow up’ these qualified prospects and encourage them to return to your website to learn more and become your customers.

    For instance, if your company offers loans for homeowners in Sydney, you can set up a remarketing ad to promote your loan products to a visitor who downloads your eBook guide about home loans in Sydney.

    These remarketing ads will keep your brand on ‘top of mind’ of your potential customers. While they look similar to conventional display ads, they are highly targeted based on website behavior or custom triggers.

  • How Much Does Remarketing Advertising Cost?

    Google Remarketing follows a similar Pay Per Click model similar to AdWords. However, a remarketing ad is more affordable (between 25 cents to 60 cents).

    The cost is based on the number of clicks on the ad. If a user does not click on the ad, you don’t need to pay.

    But you should take note that the cost of remarketing on Google vary according to your industry.

    In highly competitive industries such as retail and finance, some keywords may exceed $5 per click.

  • Why Remarketing Is Important?

    Remarketing is extremely crucial for online businesses because of the following reasons: 

    1. Engagement – Remarketing allows you to stay engaged with your target audience because it helps you to follow users on the websites they visit and lead them back to your website. 
    2. Brand Awareness – You can also establish brand awareness in the early phase of the buying process and become ‘top of mind’ among your prospect customers. Becoming top of mind early on may bring your customers back once they are ready to buy your products or services. 
    3. Website Conversion – Remarketing helps you to re-capture visitors by showing them ads in other places such as blogs, news websites, etc. 
  • What Online Platforms Allow Retargeting?

    Google Remarketing is one tool offered by Google Ads.  

    Because YouTube is also part of Google (under Alphabet Inc), you can also retarget people who are watching videos on this platform.  

    Aside from Google, there are other platforms that allow retargeting such as: 

    • Facebook
    • Instagram
    • Twitter
    • AdRoll

    Each platform has its own set-up design, terms, and strategies that you need to understand before you can launch an effective remarketing campaign.  

    The strategy may be easy to understand, but it may take a lot of time to implement.  

    This is why many business owners in Australia partner with a retargeting agency to manage their remarketing campaigns. 

Lower your lead cost with Remarketing now.

What our clients say

Darren & the Webbuzz team have been a pleasure to work with so far.We engaged them for both website development and digital strategy + marketing for our Finance related firm.Darren was honest... and direct about his process from the get-go. No false expectations or promises, while still giving us confidence in the teams abilities. His finance background was also very useful when explaining our product and processes.Throughout the website build, he has been great at taking our thoughts and ideas into account, while still pushing back on points he finds important - a big plus.While we haven’t reached the marketing stage of our agreement yet, Darren has provided great guidance during our higher level discussions surrounding digital marketing, and even moved us away from paying for services he offers that he doesn’t believe would be a right fit, or provide a worthwhile return.Overall, very happy with the team so far, and excited to see where things go as we move into our Growth (digital strategy) more
Jake Ou
Jake Ou
06:17 04 May 21
We have just completed a major rebuild of our website with Darren & Ben, I can't express how happy we are with the new site, the whole process was painless, the "boys" explained everything in plain... English. I would have no hesitation in recommending WebBuzz if you are considering web development and digital more
Brad A. Gunn
Brad A. Gunn
08:30 27 Aug 20
Darren, Ben & the team at Web Buzz have done a great job on our website & we are very happy with the end result.Designing & building a website is a big task and takes a lot of patience, knowledge... & understanding of our business to ensure it aligns with our company guidelines and values. Darren & Ben both communicated with us throughout the entire process of creating our Real Estate Website Design & overall we are pleased with Web more
SG Simone
SG Simone
03:09 27 Jul 20
Ben and Darren are amazing!! They're always super helpful and understanding. They've made my medical website design soooo much better than before! Wish I knew them sooner.
Nikky Gordon
Nikky Gordon
04:56 24 Jul 20
Darren, Ben and the team at Webbuzz helped with my startup businesses Website Design, Concept, CRM Set Up, Lead Capture, Digital Marketing strategy amongst a number of other projects! It took all... the stress off me as a Business owner and I was able to drive some serious growth from day 1 without having to rely on referrals from Centres of Influence etc. I'm continuing use of the services to help grow and scale my business. Highly recommended!read more
Shaun Ganguly
Shaun Ganguly
00:20 11 Mar 20
If you're after an Australian SEO agency, Ben and the team at Webbuzz have been great.They've helped us increase our SEO leads and conversions over the 18 months we've been with them.Not only... that, they are always happy to share their knowledge, and explain their strategy. This means our staff can proactively aid in their efforts and help magnify the results.Thank you more
Ramez Zaki
Ramez Zaki
22:56 20 Nov 19
Webbuzz are amazing at SEO. I would't trust any other company with our SEO for the business. Although results take time, we have managed to gain increases across the board with leads and... conversion rates consistently for the past couple of years! Highly recommendedread more
Victoria Coster
Victoria Coster
05:43 07 Aug 19
Heartland Seniors Finance has an excellent partnership with WebBuzz. They understand our business, understand our customers and have delivered great results.
Andrew Ford
Andrew Ford
04:30 08 Aug 18
I've been using Webbuzz for my digital marketing for a few years now. I'm happy to recommend them. They are reliable and deliver on their promises - my website is much more visible on Google.
Prof. Stan Sidhu
Prof. Stan Sidhu
07:20 26 Jun 18
WebBuzz is awesome! They created the website for my new business and I love it. Ben and Darren really know their stuff, they made the whole process super easy and delivered an exceptional website.
Melissa Charnock
Melissa Charnock
04:51 06 Aug 15
Remarketing yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 4 » May 24, 2022