SOME PLATFORMS WE WORK WITH
Get More Conversions with ‘Remarketing’
Have you ever experienced looking for a nice pair of shoes being sold online only to close down the site before you even click the checkout button?
And after a few minutes when you were reading the news, you noticed that the exact pair of shoes is now displayed on the right side of the screen.
You are reminded about how you really liked the shoes. So this time, you clicked on the ad and finally bought the item.
That’s the power of remarketing.
There is no need to rely on traditional brand recall strategies.
Now you can ‘follow’ your website visitors so you can convert them into your actual paying customers.
Save on Advertising Costs with Retargeting
CONSIDER THIS: When someone visits your website and hits the close button, it can be challenging to bring them back to your website unless you have remarketing in place.
The cost of getting a new online user to visit your website and download an ebook or complete a purchase is usually higher.
Chances are, the people who have visited your website are already interested in your products or services. Remarketing ads are a highly cost-effective way to reach these prospects.
Similar to PPC (Pay Per Click Advertising), retargeted ads only cost you if a user clicks your ad.
As a retargeting agency, WebBuzz can help you save on advertising costs for remarketing campaigns.
We have been helping businesses with their retargeting strategies in Sydney, Melbourne, Brisbane and across Australia.
Pay-Per-Click Advertising Case Study
In this case study for a Sydney-based surgeon, we achieved an 83 per cent increase in conversion rate for phone call appointments using Google Ads.
Remarketing Agency FAQs
Because the people who see your remarketing ads have shown interest in your content, these ads will ‘follow up’ these qualified prospects and encourage them to return to your website to learn more and become your customers.
For instance, if your company offers loans for homeowners in Sydney, you can set up a remarketing ad to promote your loan products to a visitor who downloads your eBook guide about home loans in Sydney.
These remarketing ads will keep your brand on ‘top of mind’ of your potential customers. While they look similar to conventional display ads, they are highly targeted based on website behavior or custom triggers.
Google Remarketing follows a similar Pay Per Click model similar to AdWords. However, a remarketing ad is more affordable (between 25 cents to 60 cents).
The cost is based on the number of clicks on the ad. If a user does not click on the ad, you don’t need to pay.
But you should take note that the cost of remarketing on Google vary according to your industry.
In highly competitive industries such as retail and finance, some keywords may exceed $5 per click.
Remarketing is extremely crucial for online businesses because of the following reasons:
- Engagement – Remarketing allows you to stay engaged with your target audience because it helps you to follow users on the websites they visit and lead them back to your website.
- Brand Awareness – You can also establish brand awareness in the early phase of the buying process and become ‘top of mind’ among your prospect customers. Becoming top of mind early on may bring your customers back once they are ready to buy your products or services.
- Website Conversion – Remarketing helps you to re-capture visitors by showing them ads in other places such as blogs, news websites, etc.
Google Remarketing is one tool offered by Google Ads.
Because YouTube is also part of Google (under Alphabet Inc), you can also retarget people who are watching videos on this platform.
Aside from Google, there are other platforms that allow retargeting such as:
Each platform has its own set-up design, terms, and strategies that you need to understand before you can launch an effective remarketing campaign.
The strategy may be easy to understand, but it may take a lot of time to implement.
This is why many business owners in Australia partner with a retargeting agency to manage their remarketing campaigns.