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Enjoy More Targeted Online Traffic
Compared to Google, Bing is clearly the underdog.
With only 7% share of the global search engine market (4% in Australia), it’s fairly easy to ignore this channel and instead focus on Google.
But if you consider that measly 4%, it could still translate to millions of people that you can attract and convert into your customers with the right ad targeting strategy. As a full-scale online advertising agency in Sydney, WebBuzz can help you plan, execute, and analyse your Bing paid search advertising.
Achieve Better Results with a Microsoft Bing Ads Agency
Google clearly has the volume of audience in the search engine market. But this is not always a good case for small businesses who have limited budgets.
Google advertising (while effective) can be expensive. Enter Bing advertising with lower bids and less competition.
Why pay for an arm and leg just to run your ads on Google if you can also explore Bing paid search ads to target potential customers.
Australians are also using Bing as their search engine and the network can help you connect with specific people who are looking for your products or services.
But while Bing structure is somewhat the same with Google, you still need to develop a different approach with the channel.
WebBuzz can help you get the most conversions from your Bing advertising strategy.
Pay-Per-Click Ads Case Study
In this pay-per-click ads case study for an Australian medical health professional, we achieved an 83 per cent increase in conversion rate for phone call appointments using Google search ads.
Microsoft Bing Ads FAQs
Most Australian businesses only focus on Google as if it is the only search engine out there.
Millions of Australians are still using Bing and Yahoo! to find things online, and if you ignore these channels, you might be ignoring potentialfuture customers.
Advertising with Bing alongside your Google ads will help you cover all possible bases so you’ll never miss an opportunity to promote your products or services.
Bing ads are as effective as Google ads as long as they are well-crafted and well-targeted.
As Microsoft’s search engine, Bing Ads network provides an advertising service to businesses and marketers who need to display their brand, products, or services on Bing and Yahoo! Search engines.
If you have had experience with Google Ads, it is fairly easy to understand Bing Ads because the structure is almost the same.
Bing Ads also relies on keywords and uses the same auction-bid process. You also pay every time a user clicks on your ads.
Here are the steps required to set up Bing Display Ads:
- Sign up to Bing Ads here
Follow the prompts and fill in the required information.
- Create a Campaign
After creating an account, you need to create a campaign by adding your preferred keywords or importing them from your Google Adwords account.
You also need to provide your graphic ads and copy (these should be well crafted and well written to resonate well with your target market).
- Set up a payment method
Just enter your billing address and choose a payment method. You may skip this step if you want to add a payment method later.
- Go Live!
Review all details and run the campaign. Bing network will notify you if your ad is live.
- Sign up to Bing Ads here
While fairly easy to set up, the Bing Ads network can still be tricky and time consuming especially if you are a beginner in online marketing.
In this case, it may help you if you just work with an ad agency who has experience running Bing Ads.
You may also need help from a Bing PPC agency if you are looking for the following:
- Better Return On Ad Spend (ROAS) - an online advertising agency can help you allocate your advertising budget to get more results
- Engaging and effective advertising creatives that follow Bing advertising guidelines
- Better spot in Bing and Yahoo! Search results
- More qualified traffic back to your website and more chances to convert them into sales
- Professional data analysis that you can use to improve your future search campaigns