Darren is an award-winning entrepreneur and recognised thought leader, with a proven track-record of online success.
He began his career with corporate roles in Westpac, Challenger and Royal & Sun Alliance before launching his first business, Seniors First, in 2006. Like most start-ups finding customers was hard and the early days were a struggle until, out of necessity, Darren developed his own system of niche marketing and online strategy. Since then Seniors First has enjoyed thousands of ‘free’ internet leads and today remains one of the leading equity release finance brokers in Australia.
This experience opened Darren’s eyes to the power of internet marketing. In 2012 he identified an opportunity for a new ‘Facebook for Neighbours’ site to connect locals. With co-founder Ben Carew, Darren built and launched a second business called Housenet.com.au. Housenet has since grown to become a buzzing social networking site for neighbours with thousands of members across the country.
In 2013 this achievement was recognised when Housenet.com.au was awarded as one of the top 100 Innovations in Australia in the Smart 100 Index.
And now Darren is sharing this hard-won mix of corporate nous, start-up experience, and online expertise with small and medium businesses through WebBuzz.
“We’re bringing digital strategy to the people. Big corporations have been using niche marketing, multi-brand tactics and online lead generation for years. The Webbuzz innovation is to finally make this affordable for smaller business owners who need it most.”
Ben is an experienced, highly-skilled web developer entrepreneur with an obsession for design & conversion.
Ben graduated from UWS in 1997 with Bachelor of Communication and a few years later founded Illegal Design, a boutique Sydney-based graphic design and web development business. Ben’s work has attracted prominent clients from government, private enterprise and academia and Illegal continues to work with select clients to this day.
Ben later completed post-graduate studies in design at the University of Technology, and in 2012 he co-founded Housenet.com.au with Darren Moffatt. This award-winning social networking site challenged Ben to develop new capabilities in user experience (UX) and conversion which are now central to the success WebBuzz clients enjoy.
In recent years Ben’s journey has led him to become a passionate advocate for ‘growth-hacking’, the online movement that seeks to build web traffic and conversion through innovative online strategies. He is a fan of leading exponents such as Andrew Chen, Sean Ellis, and Neil Patel and is constantly sourcing the latest new ideas & techniques from around the globe.
As head of production, Ben manages the international of team coders, designers and data specialists who work to create the WebBuzz magic for clients.
“We may seem like nice guys, but don’t let the cardigans fool you. We’re actually internet warriors who fight for our clients everyday. We use web design as a weapon to win online!”
Jessica is our lead front-end web developer and implements many of our CMS installations, website designs, theme customisations and page optimisations. Jessica is adept at HTML, CSS, and Adobe illustrator, photo shop and flash and is possibly the speediest worker known to mankind. She lives and works by the beach and enjoys not having to travel into Sydney everyday!
“I really enjoy web development and design for Webbuzz clients. I love seeing their businesses take shape online.”
Jane is our in-house writer & researcher and is responsible for producing much of the original content our client websites need to attract targeted web traffic. She has a masters of economics, and is a social media & communications expert.
“Writing is a big part of who I am. I love the variety of clients I get to work with at Webbuzz, and enjoy the challenge of converting business research into quality copy that produces results.”
Angela is a talented designer with a flair for visuals that enhance web traffic conversions for WebBuzz client websites. Angela handles many of our landing page designs & optimisations, and helps to implement the content strategies Darren & Ben develop for clients.
“I’m passionate about good design. I love building high-performing web pages that help our clients grow their leads for the business.”
Manan is our search engine optimisation (SEO) technician. He is an experienced I.T. specialist who develops and implements ‘white hat’ SEO strategies to attract & grow web traffic for our business clients.
“These days search engines rule the world. It’s my job to make sure that our Webbuzz clients win the in the race for Google traffic and search engine visibility.”