Strategy and Content Marketing
Darren is an award-winning entrepreneur and recognised thought leader, with a proven track-record of online success.
He began his career with corporate roles in Westpac, Challenger and Royal & Sun Alliance before launching his first business, Seniors First, in 2006. Like most start-ups finding customers was hard and the early days were a struggle until, out of necessity, Darren developed his own system of niche marketing and online strategy. Since then Seniors First has enjoyed thousands of ‘free’ internet leads and today remains one of the leading equity release finance brokers in Australia.
This experience opened Darren’s eyes to the power of internet marketing. In 2012 he identified an opportunity for a new ‘Facebook for Neighbours’ site to connect locals. With co-founder Ben Carew, Darren built and launched a second business called Housenet.com.au. Housenet has since grown to become a buzzing social networking site for neighbours with thousands of members across the country.
In 2013 this achievement was recognised when Housenet.com.au was awarded as one of the top 100 Innovations in Australia in the Smart 100 Index.
And now Darren is sharing this hard-won mix of corporate nous, start-up experience, and online expertise with small and medium businesses through WebBuzz.
“We’re bringing digital strategy to the people. Big corporations have been using niche marketing, multi-brand tactics and online lead generation for years. The Webbuzz innovation is to finally make this affordable for smaller business owners who need it most.”