The brief for this mortgage broker logo was to communicate a dynamic young brokerage which saw itself more like a tech startup than a traditional home loan business.
In close consultation with the director, Webbuzz sifted through hundreds of custom typefaces until settling on a classic new-school “slab serif” design. The colour scheme also required a different approach to the usual “blue for trust” colour combinations. A striking highlight colour was sought and found in the gold.
Cycle through the images at left to view the different treatments for this broker logo.