When establishing a new business or brand, the domain name for your website is among the very first thing you need to consider. Is your ideal domain available? Or has it been taken? What domain will be best for Google search and SEO?
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Things to think about when registering a domain:
Does it match your brand?
Are there other similar domain names in competition with yours?
Which domain name extension is best for your audience?
When registering a domain name for your business, you should also consider purchasing multiple domains that cover all the different spellings of your brand and domain name extensions such as .com or .net.au. This is a defensive move that will stop customers getting confused with other similarly–named organisations and protect you from ‘Cyber-squatting’.
When developing ideas for new brand names you should check also cross-check with IP Australia for any possible trademark conflict before purchasing domains.